We’re proud to share our latest research letter, published in the Journal of Sustainable Tourism, exploring the often-overlooked role of sound in coastal tourism.

From the crashing of waves to the calls of marine mammals, soundscapes are part of what makes places like Norway’s coastline so unique. But how often do we consider what stories are being told or silencerd?

In this short but impactful piece, our team of marine biologists, tourism researchers, and conservation advocates examines how sound can be a tool for justice and sustainability. By comparing a typical tourism promotional video with an awareness-raising campaign, we highlight a missed opportunity in the industry: the power of inclusive, sound-based storytelling.